Lion Products

Belgium’s leading supplier of individually wrapped coffee biscuits.

Avada Theme Image

About us

When Lion Products was established in 2003 our main activities were wrapping chocolate and biscuits for leading European biscuit and chocolate producers. Nowadays, our production is run by 150 staff during the low season and staff numbers can reach up to over 400 in the high season.

Quality, service, hygiene, creativity and flexibility are our priorities and form the five pillars of our corporate vision and strategy.  Our highest level IFS and BRC certificates and, in particular, our satisfied customers, are permanent proof that the highly motivated and well-qualified staff at Lion Products can supply an optimal product every day across Europe, Canada, the US and in Asian countries.

In 2006, at the request of various coffee roasters, we resumed packaging and distributing ranges of individually wrapped biscuits for the hotel  and catering market.

We profile and differentiate ourselves in this sector by offering high-quality products and we have achieved significant growth year after year. On top of that, we are focused on launching new products in the Belgian gastronomic market, which will systematically make our business a full service company in this sector.

In order to maintain growth, to continually meet the demands of our customers and to produce the very best, every year Lion Products invests in people, infrastructure and technology.

On the basis of the current projects in the pipeline and on its vision of the future, Lion Products expects further strong growth and wants to prepare now so that it is ready for these interesting and new developments, which will mainly play out beyond the Belgian market and in collaboration with partners with international reputations.

Company Policy

The principles of Lion Products Holding

As an internationally active company we are aware of our status and presence in the public domain.
We respect cultural differences and accept the diversity of these values and traditions.
Our activities are characterised by our business principles and code of conduct.

Customer satisfaction shapes our business activities.
In our market position, we aim for an informed price-quality ratio.
We continue to grow by expanding and by continually improving our branches.
As a company we work systematically within our branches.
We succeed through quick decision-making and simple work processes.
We observe current legislation and internal guidelines.
In our daily operations we embrace our economic, social and environmental responsibilities.
Being fair is our obligation to everyone in our company.
Mutual give-and-take.
Agreements are upheld in an atmosphere of trust.
Praise, recognition and criticism must support our business culture in our everyday operations.
We are led by strong staff so that the contribution of every department is assured.

An example of good management

We create a climate encouraging initiative, motivated performance and pleasure and satisfaction at work.
We enable our staff to work in our business in a responsible and successful way and encourage their further development.
We are aware that, through their exemplary position, everyone in our company contributes to actively interpreting our principles.

Guiding principles

We enter into joint consultation with our staff to discuss our objectives, define clear tasks and balance responsibilities with the requisite autonomy.
We entrust our staff to perform the appointed tasks to the best of their abilities as well as developing proposals and ideas so that our business can continue to evolve.
We talk to each other and expect direct, honest and modern communication.
We treat each other with fairness and respect.
We adhere to our concessions and agreements and are a credible partner to our staff.
We give every member of staff regular feedback on their performance and attitude. In this way we support and motivate them through constructive criticism and positive recognition for the work they have delivered.
Our assessments are business-like and appropriate. Together with our staff, we create potential for improvements.
Precisely in crises and conflict situations we are reliable, honest, credible and loyal.
We respond to changing demands and conditions with the aim of further developing and improving our business.

Code of conduct in relations with customers.

Our customers are the most important persons in our business. They stand at the centre of our business activities and their wishes are at the forefront of the business process.
We offer our customers the full availability of all the products in our range.
We treat our customers in a friendly, respectful and honest manner.
We are quick to satisfy our customers if they have questions, wishes, problems or complaints.
We always offer our customers proven quality and freshness at the best price.
Our principle is to provide our customers with a clean and orderly branch.
We do all we can to guarantee our customers a quick and easy purchase.

Code of conduct in relations with staff.

We present ourselves in such a way that we are recognised and appreciated as an appealing employer.
When filling a vacancy we prioritise people from our own business culture and we fully support any changes that may occur in a department or the entire company.
We use a professional recruitment system to fill a vacancy.
When recruiting staff, we always follow the confidential procedure, with the departmental head being present at the interview.
New colleagues are received in an attentive and well-prepared fashion on their first working day.
Every member of staff is provided with a proper induction in line with their capacities and job.
We use regular feedback to assess whether the induction has succeeded.
We create working hour and framework conditions that can be combined as far as possible with professional, family and leisure time activities.
We reward our staffs’ performance and engagement with an appropriate remuneration in line with the standards of the position and the employment market.
We have regular performance assessments with every member of staff to assess their performances, attitude and development within the company.
We support and encourage our staff in their professional and personal development.
We take leave of our staff in a suitable, fair and respectful manner.

Code of conduct in relations with business partners.

We act fairly and in a competitive spirit towards our business partners.
We define clear performance goals with our business partners, thereby avoiding any misunderstandings and ambiguities.
We uphold concessions and agreements and remain a reliable partner in the expectation that our partners will likewise respect previous concessions and agreements. We respect verbal agreements.
We ensure that we meet the agreed performance.
We negotiate on price, performance and competition and welcome new discussion partners.
We treat our business partners fairly and cordially and do not act arrogantly or pretentiously.
We communicate in a constructive, business-like manner and in an appropriate context.
We require and encourage the creativity of our business partners with the intended aim of improving and optimising the acquired goods and services.
We are open to constructive ideas and objectively evaluate the potential for developing and improving our business.
As a principle, we do not accept any gifts or favours from our business partners.

Horeca koekjes, portieverpakkingen, bijproducten koffie, thee, warme dranken, per stuk verpakte koekjes, hotel, restaurant, catering, chocolade, private label, melk, suiker, cups, suikersticks, suikerklontjes, creamer, gepersonaliseerde verpakking, gepersonaliseerde verpakking, individueel verpakte koekjes, ambachtelijke koekjes, zoetstoffen, nutroma, spaarpunten, fairtrade, palmolie vrije koekjes, portion pack, belgische chocolade, horecagroothandelaar, koffiebrander, individueel verpakken, assortiment per stuk verpakte koekjes, biscuits, biscuits à la carte

Quality

Horeca koekjes, portieverpakkingen, bijproducten koffie, thee, warme dranken, per stuk verpakte koekjes, hotel, restaurant, catering, chocolade, private label, melk, suiker, cups, suikersticks, suikerklontjes, creamer, gepersonaliseerde verpakking, gepersonaliseerde verpakking, individueel verpakte koekjes, ambachtelijke koekjes, zoetstoffen, nutroma, spaarpunten, fairtrade, palmolie vrije koekjes, portion pack, belgische chocolade, horecagroothandelaar, koffiebrander, individueel verpakken, assortiment per stuk verpakte koekjes, biscuits, biscuits à la carte

We always attach great importance to offering our customers high-quality products. In order to guarantee consistent quality, we achieve the highest level IFS and BRC food safety certificates each year. This is possible only with highly motivated and well-trained staff, producing a perfect end product.

Style

Horeca koekjes, portieverpakkingen, bijproducten koffie, thee, warme dranken, per stuk verpakte koekjes, hotel, restaurant, catering, chocolade, private label, melk, suiker, cups, suikersticks, suikerklontjes, creamer, gepersonaliseerde verpakking, gepersonaliseerde verpakking, individueel verpakte koekjes, ambachtelijke koekjes, zoetstoffen, nutroma, spaarpunten, fairtrade, palmolie vrije koekjes, portion pack, belgische chocolade, horecagroothandelaar, koffiebrander, individueel verpakken, assortiment per stuk verpakte koekjes, biscuits, biscuits à la carte

The look and feel of a product is a very important element and one we give a lot of attention to during the product development process. This enables us to create added value for the product, for the customer and the end consumer.

Perfection

Horeca koekjes, portieverpakkingen, bijproducten koffie, thee, warme dranken, per stuk verpakte koekjes, hotel, restaurant, catering, chocolade, private label, melk, suiker, cups, suikersticks, suikerklontjes, creamer, gepersonaliseerde verpakking, gepersonaliseerde verpakking, individueel verpakte koekjes, ambachtelijke koekjes, zoetstoffen, nutroma, spaarpunten, fairtrade, palmolie vrije koekjes, portion pack, belgische chocolade, horecagroothandelaar, koffiebrander, individueel verpakken, assortiment per stuk verpakte koekjes, biscuits, biscuits à la carte

Thanks to a well-organised workflow, we can follow up on every element in detail and adjust where required. This enables us to be flexible in a highly efficient manner and to continually strive for perfection.