Inspired by
Biscuits & Chocolates

Inspired by
Biscuits & Chocolates

Our Story
If you love individually wrapped coffee biscuits and chocolates, you’ve come to the right place! Our family‑run company has been passionate about delicious treats for the hospitality and retail sectors for more than 20 years. What started as a packaging company has grown into a bakery where we proudly bring our love for sweet delights to life.
All over the world…

With great care, we assemble assortments of individually wrapped coffee biscuits for consumers to enjoy in hospitality venues across Europe. But our passion goes far beyond Europe alone. We are also active in the retail markets of several American and Asian countries, where we have become a familiar name. Our delicious treats are appreciated all around the world!

Private label
Our speciality? Personalisation! We understand that every brand is unique and has its own identity, which is why we strive to tailor our products perfectly to your needs. Whether you are a coffee roaster looking to expand your range or a retailer searching for exclusive products, we provide the perfect solution.

2003

Establishment of Lion Products NV with Co-Packing as its main activity

2006

Biscuits à la Carte launched on the Belgian Horeca market

2012

Start-up Export: Expansion of our activities outside Europe

2017

Creation of our own speculoos

2022

Expansion of our production facilities

Sustainable Business

As a family business, we attach great importance to sustainable business. We therefore think it is important that we can offer products within our range that meet certain requirements. For example, we can offer products under the Fairtrade logo and products made with raw materials through sustainable cultivation practices, good working conditions and conservation of biodiversity. An example of this is the RSPO certificate.

As a family business, we attach great importance to sustainable business. We therefore think it is important that we can offer products within our range that meet certain requirements. For example, we can offer products under the Fairtrade logo and products made with raw materials through sustainable cultivation practices, good working conditions and conservation of biodiversity. An example of this is the RSPO certificate.

Values

Quality

Creativity

Personal Contact

Qualtiy

Creativity

Personal Contact

Horeca

“Life is like a biscuit, sometimes crunchy, sometimes creamy, but it’s always sweet.”

By Dev Gogia

Private Label

We can offer all our products under your brand

1 | Select cookies

2 | Design

3 | Choose packaging

4 | Finishing Touch

Activities

Own Bakery

With our own bakery we are able to create an infinite number of biscuits in all shapes and weights.

Would you like butter cookies or cookies with chocolate pieces? Everything is possible!

Chocolate

To finish the biscuit, we can dip it in the chocolate bath with white, milk or dark chocolate

Decoreren

The finishing touch is done on the decoration line. Here you can finish the biscuit with chocolate lines in all flavors or other toppings such as hazelnuts or coconut flakes

Molding

We shape our chocolate on the molding line. You can choose from various standard molds that we have in stock or you can have your own shape created

Flowpacken

After the product is finished, it goes to the flowpack department where we pack the product per piece in order to preserve freshness.

You can choose from 1 of our own packaging or we can develop a private label packaging

Our Activities

Own Bakery

With our own bakery we are able to create an infinite number of biscuits in all shapes and weights.

Would you like butter cookies or cookies with chocolate pieces? Everything is possible!

Chocolate

To finish the biscuit, we can dip it in the chocolate bath with white, milk or dark chocolate

Finishing

The finishing touch is done on the decoration line. Here you can finish the biscuit with chocolate lines in all flavors or other toppings such as hazelnuts or coconut flakes

Molding

We shape our chocolate on the molding line. You can choose from various standard molds that we have in stock or you can have your own shape created

Flowpacken

After the product is finished, it goes to the flowpack department where we pack the product per piece in order to preserve freshness.

You can choose from 1 of our own packaging or we can develop a private label packaging